Lindsey Wilson · Founder-led consultancy
Thoughtful businesses are built differently.
Brand strategy, creative direction and intelligent business systems, from 15 years of building brands from the inside. I founded OWL Venice in 2016 and grew it past $5 million a year, so I work with founders the way I’d want someone to work with me: clear about the idea, and practical about the systems that make it run.
Different disciplines. One way of thinking.
I’ve hired the agencies, managed the teams, built the budgets and made the decisions that come with running a business. That experience shapes every kind of work I take on.
01 · Business & Brand
From early positioning to established brands navigating their next chapter: brand development, creative direction, e-commerce, retention, partnerships and founder advisory.
From $250 · consult
Founder · direction & approval
Chief of Staff
Brand & Copy
SEO
Customer Experience
Social
Finance
The team I built to run OWL Venice
02 · AI Operating Systems
Specialized AI roles I first built to run my own business, now adapted for founders who want to start with one function or rethink how the whole company operates.
From $149 · role kit
$5M+
Annual revenue at OWL Venice’s peak, built from a Venice kitchen starting in 2016.
16+
Specialized AI roles I built to run OWL, coordinated by a Chief of Staff.
100+
Wholesale accounts at OWL Venice, alongside about 50K email subscribers and 70K+ Instagram followers.
AI Operating Systems · SEO Director
Built from the inside of a real business.
I didn’t set out to build an AI company. I was trying to run mine better. The SEO role is the clearest example: keyword research, content planning, metadata, internal links and a weekly report, trained on the brand and checked by a person. At OWL it rebuilt about 25 articles and refreshed titles and metadata across the store, and early search signs are moving in the right direction.
Role kit, do it yourself
$149
Kit plus a setup call
$499
Done-for-you setup
$4,500
Optional monthly management
from $1,250/mo
More ways to work with me
My background runs wider than brand and business. I trained as a chef and an interior designer and became a certified health coach, and I still take on culinary consulting, recipe development, interior design and vacation rental projects.
Work with me
Let’s build something that makes sense.
Whether you’re developing something new, working through a transition, or looking for a better way to run an established business, I’d like to hear what you’re working on.
Book a session · from $250